The other day I met a professional blogger, Linda. Gosh! She writes incredibly fast. I was talking to her to know more about the tricks of creating content with pizzazz. She is not afraid of any topic. She writes 2-3 high quality blogs in a day!
By the way, don’t you pass through days, when you keep staring at the computer screen- dimmed inside- thinking what and how to set off with your blog?
WRITER’S BLOCK! But in professional field you cannot afford to have a block, right?
What shall we do then? TIME FOR A SHORT CUT! You would perhaps explore an impressive website. Paraphrase the content.
Blog posted! Met the tight deadline! A pat on your back!
You are digging your own grave, mate! NEVER do this. Aside from the danger of being flagged for plagiarism and getting penalized by the search engine; this is morally and ethically wrong!
But how to write blogs faster? How to keep on creating quality content each day, every day?
The good news is, we can all write as fast as Linda, if we approach writing in a step-by-step systematic manner. Remember, if you begin with the STRUCTURE of a building, the construction becomes much easier!
So, here’s the step-by-step formula of writing an insightful blog fast (and without losing your mind)!
Step 1: Decide on the Topic:
You cannot just sit and write random blogs for your business. You will be lost in a maze and take a lot of time to make a come-back. If your business is all about automobiles, you surely cannot talk about Mexican food. Well, technically you can! But, it won’t probably bring any benefit to your business. So, how to go about it?
1. Consider your business objective: Think what your business is all about. What are your content marketing objectives? What message you want to deliver through the blog? Once you have the answer for these questions, then only start thinking about the topic.
Suppose, you run a travel agency, think of a blog that will at least cover topics related to tourism and hospitality.
2. Consider your target audience: Take a minute to understand your target audience. Who are the people you are writing for? Are you writing for highly qualified C level executives? Are you writing for laymen? Are you writing for a community of medical professionals? Are you writing for teenagers? Are your writing for new moms?
The audience depends on the industry you are working in and the kind of services you offer. Without a thorough understanding on your target audience, it is impossible to create content that’ll be useful to them. It can be a bit tricky if you are new to the business. The best way to figure out about who to write for is to check out the profiles of your customers for last one year. Who are your customers? What do most of them have in common?
For example, if you are an apparel retailer checking out your customer profiles; you may find that all of your customers are from various socio-economic-educational background. But, they’ve all bought kids’ clothes multiple times during the last one year. Here, you have it! They are all parents! You can make this audience even more specific by checking out what kind or more importantly size of clothing they are buying and segregate audience minutely as new parents, parents of toddlers, parents of teenagers etc.
Once you have your target audience specified, you can now determine the ton of your content as well as the topic more precisely.
3. Understand the pain point of your audience: Once you have decided on the target audience you want to write to; the next step is to understand their pain point and offering solutions. For example, if you are writing for an audience of new parents, you can be pretty sure that they are having a tough time managing the myriad challenges of parenthood. They just had their little bundle of joy and are all excited about it; but most of them (especially the first time parents) are yet to figure out how to properly bath the child, or how to balance the demands of their personal and professional lives with the demands of the tiny human being.
Finding out the problem areas takes a little bit of common sense. In case, the target audience is vastly unfamiliar to you, interviewing someone with similar profile might be of help. For example, your target audience is law firm partners and you have no practical idea about how a law firm works, interviewing someone who is a partner in a law firm in real-life will give you the insight you need.
4. Service/Product You Want to Promote: Nay! Don’t offer your services in your blog. You are here to offer useful information. This information you are offering in your blog is an offering in good faith; to develop a relationship of trust.
Having said that, the information you are offering MUST always align with the kind of services or products you have on offer.
For instance, suppose you have a yacht tourism plan to the Greek islands by the end of this year. And you start talking about how to cook restaurant quality seafood at home. Although, the information is quite valuable (at least to cooking enthusiasts), it has no apparent relation with the service you are offering. So, your target audience, people who might like to book a holiday with you are getting some information, but it is doing absolutely nothing to build their trust on how well you know the Greek Islands.
Instead, let your visitors know about yacht tourism or what to do in the Greek Islands (kind of listicle maybe) or you can simply praise the beauty of Crete, Naxos, Santorini and Milos. This will built the interest to know more about the beautiful islands, as well as establish the fact that you know all about these islands and will be able to create an unforgettable experience for them!
Step 2: Decide on Keywords:
At times, bloggers are often puzzled about proper keyword implementation. Strong and relevant keywords do not only boost your website visibility, but it also lets you target a more specific group of audience.
How to decide on the keywords?
1. Use a keyword planner tool: It is actually easy to find keywords. All you need to have is a sense of relevance. There are multiple tools that are ready to help you out. Some of the most popular keyword search tools are Google Adwords, Ubersuggest, Mergewords, WordStream, SEMrush and many more. You can go for any of the above (most of these are free). Simply write down the most relevant search phrase that comes to your mind regarding your topic, hit the ‘Search’ button and you get a bunch of keywords that you can use.
2. Select the right keywords: Finding out a bunch of keywords is easy! Choosing the right ones among them is a tad confusing. The best practice is to optimize your content for 2-3 keywords maximum; more than that and your content becomes too broad.
The important point to remember here is, not to choose keywords for their own sake. Using a keyword that is totally not relevant to the topic you are writing on and simply putting their somewhere in the middle will do nothing to your marketing.
Keeping the competition level of the selected keywords in mind also goes a long way in helping your SEO efforts. Go for keywords which have medium to low competition, but have decent search volume. This way, your content gets maximum visibility with moderate to low competition.
A mix of long tail and short tail keyword will help you optimize for search engines even better. You can know more finding the keywords here.
Step 3: Research before You Write:
If you are a pro-blogger, you can work simultaneously. You become ambidextrous at some point. But, in the beginning, researching while writing breaks your speed.
Here you have to bring yourself to heel.
- Do your research before you start writing. Note down the relevant points and information. Done? Now close all the tabs (or some of them, in case you need the others) to minimize distraction. In case, you are using facts and figures offered by some other website, make sure to keep the links handy for reference.
- OR, work in smaller bites. For that you need to develop a structure for your content. Beside each point you can use the gist of the research. It will also help you elaborate further.
Step 4: Structure Your Content:
Done with your research? Got the idea about what to write and which information to put in there? Now structure your blog into different sections, basically: introduction, body and conclusion. Make sure to break down the body into bite size paragraphs and highlight them with sub-heads.
1. Note down the points you want to cover: You find ample information in the internet. All are not closely related to the content you are going to create. Use those with most relevance to your topic.
Note down the points you want to incorporate in your write-up. You need to filter the information flow so that it becomes easy for you to get hold of the exact ones.
2. Create Sub-headings: Creating sub-headings around the flow of information you have noted down will ease the entire structuring process. It will help you not to bifurcate from the tight flow of writing. Also, it’ll give your readers an ‘at-a-glance’ idea about what the content is all about.
Step 5: Start Writing:
All done? Have you woven the entire content in your mind? Brain full of material? Bravo! You are ready to bang on! Here are some tips that’ll help you out.
1. Write at One Go: Once you have jotted down the points, collected information and composed the entire blog structure in your mind, start writing and try not to stop too often. Let’s split it half. If you have thought of writing a 1200-word blog, don’t stop before 600. This will help you speed up.
2. Don’t Edit While Writing: Many bloggers have the tendency to write and edit at the same time. I know; it’s tempting to introspect every sentence and hone them on to perfection. But, if you do this while writing, it’ll only delay you further. Look at your sentences when the entire blog is written. Just put down all your thoughts in one go.
Step 6: Editing:
Once you have written the blog, give a couple of hours to edit it. No doubt, you will a lot to change in there. Some sentences will sound round, sound words will make no sense at all, some paragraphs has to be rewritten. That’s fine! Once you have completed the writing part, you have something concrete in hand. Now you can use the red pen to cut out irrelevant parts, add some more info to jazz it up or correct the mistakes you’ve made.
- Have you kept your blog to the point?
- Have you kept it simple and interesting for your readers?
- Have you used authentic information?
- Have you linked the date with their sources?
- Have you used the keywords properly?
Step 7: Create Headline:
Yes, this comes after you have written your blog content.
1. Make it Interesting: Your headline creates the very first impression among the readers. It is the hook that compels them to read the entire content. It HAS TO BE interesting! The idea headline should give the readers an idea about what to expect in the content, while creating enough curiosity for the readers to actually continue reading.
2. Keep it simple: While making the headline interesting is necessary, bloggers often overthink about the headline to attract the readers. This is not a novel or a short story. Make it direct and easy to understand. Remember, in this world, where people are often over-fed with content, they’ll leave if they don’t understand it at the first glace.
3. Use Primary Keyword: Although it is not a pre-requisite for creating quality content, incorporating the primary keyword in the headline itself gives you some SEO boost. Make sure to follow this only when it makes sense. Don’t try and fit it the keyword, even if it sounds unnatural. Remember, you are writing for your readers, not the search engines.
Step 8: Create Suitable Visuals:
This is the penultimate stage of your blog. Add some visuals to make your blog more presentable and comprehensive. You can use images, graphics, icons or infographics as visuals.
A wall full of texts is not going to attract your readers. Making it interesting is your regulation job. If you do not find scope to add images or graphs, you can simply break down the text into paragraphs and tables so as to make it look interesting.
Use bullet points to divide the content into different sections.
Step 9: Go Through:
Yes, for the last time go through the entire blog. Again, make a check list whether you have interlinked the other blogs or other web-pages; whether you have maintained the blogging criteria; whether you have done justice the topic and so on. This is your final revision.
Done? What are you waiting for? Post and share!
Speed does matter. But always keep in mind you are simultaneously maintaining the quality. If you are writing a business blog, never deviate from your business objectives or service relevance. Practice more: you will cope up with the speed. This is not a one-day task.
Want to have insightful blogs at faster pace? Get in touch with our blogging experts here.